Industry
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Founded
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2011
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Founder
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Headquarters
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Key people
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Products
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Social
image editing app
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Number of employees
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400
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Website
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PicsArt is an image editing,
collage and drawing application and a social network. PicsArt enables users to
take and edit pictures, draw with layers, and share their images with the
PicsArt community and on other networks like Facebook and Instagram. The app is available on iOS,
Android,
and Windows mobile devices.\ It is also available on PCs running
Windows 8.1 or higher. The company has received more than $45 million in
venture funding from Sequoia Capital, Insight Venture
Partners, and others.
History
PicsArt was launched in November
2011 on Android
devices. It was founded by Hovhannes Avoyan and Artavazd Mehrabyan. The app
was downloaded 35 million times during its first year.
PicsArt for iOS was released in
January 2013 for the iPhone. In May of the same year, it was released for the
iPad. The app had nearly 2 million unique daily users and 4 million registered
users by January 2013. In November 2013, two years after its launch, PicsArt
had reached 90 million installs and had nearly 25 million monthly active users.
In December 2013, PicsArt became available for Windows Phone devices.
In January 2014, PicsArt became
available on devices supporting Windows 8. By March, the app reached 100
million installs on Android, 30 million active users, 60,000 images uploaded
every day, and had a community of over 11 million users. In June 2014, PicsArt
was released for all Windows 8.1 PCs, devices, and tablets. When the app
celebrated its three-year anniversary, it had 175 million installs, 50 million
monthly users, and had 18.5 million users in the social network. In 2015, the
company launched an educational program on machine learning and data science in Armenia. Since then, more than 400 students have
graduated the program and 50 of them were hired by the company.
In 2016 PicsArt reached 75 million
monthly active users. It continued to introduce new features including a remix
galleries, a redesigned camera, personalization features and other improvements
across iOS, Android
and Windows devices.
In 2017, PicsArt launched Remix
chat, a messaging system where users can share images directly or in groups and
edit them collectively with friends. The company also launched
community-powered stickers that allow users to make their own custom stickers,
and discover share other user-created stickers for free. PicsArt also announced
that it reached 90 million monthly active users.. Natalia Vodianova, a supermodel and philanthropist, joined the PicsArt team to inspire the community to remix
and create images on important social topics. [23] In October 2017, the company hit the
100M monthly active users milestone and announced the strategy of partnerships
with major consumer brands.
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